Demystifying IP
Knowledge of intellectual property is essential for its effective usage to realize the maximum potential of the technology solution or idea or innovation. Although a thorough learning of IP would be ideal, the comprehensive understanding of it may be logistically impossible for everyone. In fact, the extents of knowledge requisite for various kinds of professionals vary depending on the level of involvement.
"Why be IP AVANT?"
Intellectual capital is recognized as the most important asset and is the foundation for the market dominance and continuing profitability of many of the world’s largest and most powerful companies. A strong and valuable intellectual capital can be obtained only when IP is used to guide technology and business development all the way.