XELLECT BARES ITS SWEET TOOTH

On June 04, 2011 in General

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Xellect IP Solutions always had a sweet side, which they weren’t afraid to show off to anyone interested.  But all that became even more prominent when members of Xellect started investigating into sweetness, sweet tastes, and sweeteners.  Once their attention turned towards sweetness, the water cooler talks and hallway discussions started revolving around theories of sweetness, sweet receptors, mammalian tongues and sweet perceptions, and so on and so forth.  The subjects of discussions ranged from biology to microbiology to phytochemistry to animal behaviour to psychology and psychiatry to philosophy. 

These discussions ran concurrent to a detailed landscape on sweeteners.  This year-long effort led to a very detailed understanding of patent and competitive landscape, which gave insights into the focus of research and development efforts, and the prominent players in this area. 

After long hours of studying and understanding the technology, it was only a matter of time before an opportunity was identified in terms of technology gap and a business opening around it.  The founding members of Xellect were not one to waste such a sweet opportunity, and decided to seize the moment and the energy about them. 

Currently, the founders of Xellect are in the process of setting up a business around the golden opportunity awaiting them.  They are now looking to grow this business utilizing expertise in all of the areas given above (yes, even philosophers can play a role in business growth, says one of the founders who preferred to remain anonymous), as they are firm believers of multidisciplinary approach to everything, including life!  Some observers have noted that Xellect have hit the sweet spot!  

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